Lettering for Social Media

This project focused on designing a lettering phrase applied to different social media formats, including posts, stories, and a Facebook cover. The assignment required developing ten initial sketches, exploring concepts, hierarchy, and visual styles before refining them into the final composition. The process included researching references of composition, colors, and lettering styles, then documenting the creative development through drafts, photos, and digital adaptations. The final deliverables emphasized strong visual hierarchy, creativity, and consistency across multiple digital platforms, showcasing how hand-drawn lettering can be transformed into effective and engaging social media content