About the Project
“This project involved designing a small-format trifold brochure, with creative freedom to include die-cuts, and an A3 poster maintaining the visual coherence of the brochure for a unified campaign. The reference format was US letter (A4 folded in three panels), though A5 was also allowed. Key aspects included structural composition, visual balance, and effective use of hierarchy, color harmony, and graphic elements to communicate the campaign message clearly. The final deliverables were prepared according to professional printing standards, including bleed, cut marks, folds, and die-cut considerations. This exercise emphasized functional design, visual consistency, and practical application of branding guidelines, using ECOEMBES logos and identity manual as references.”
