Collaborative Project: Rebranding for Maritoñi

This collaborative project focused on applying design methodology to develop a creative rebranding proposal. Working as a team, we analyzed the client, collected ideas, and established an initial concept that evolved into a unified creative direction. The process included content creation and publishing on Padlet, selection and refinement of proposals, communication planning, and critical analysis of outcomes. The project culminated in the development of a comprehensive brandboard, showcasing the collective vision and creative identity achieved through group collaboration, critical thinking, and design strategy