About the Project
This individual or paired project involved creating a teaser campaign to generate intrigue, mystery, or anticipation around a chosen product, paving the way for a subsequent product launch, relaunch, or reactivation campaign. The process began with a detailed briefing, defining the product, target audience, market conditions, competitive environment, company data, historical advertising analysis, campaign objectives, and estimated budget. From there, we developed the core campaign concept, highlighting the product’s benefits, and crafted engaging messages using irony, visual puns, and rhetorical strategies. The final stage involved producing creative assets adapted for MUPIs and online platforms, combining strategy, creativity, and practical application in advertising design.”
